Structuring HORECA recruitment for diverse profiles: the Brasserie Dubuisson case
Discover how Brasserie Dubuisson structured its multi-profile HORECA recruitment thanks to a career site, effective multi-posting, and a centralized management tool.
The starting point
Brasserie Dubuisson, a historic player in the Belgian brewing landscape, operates in an environment where recruitment is regular, varied, and directly linked to operational performance.
The company needs to recruit very different profiles: production, hospitality/catering, support functions and operational roles. Each profession has its own expectations, its own recruitment channels and its own selection criteria.
Before Jobloom, recruitment relied on a scattered setup. Applications came in through multiple channels, sorting them took time, and teams lacked a clear overview of the entire process.
The challenge was not just to attract more candidates. Above all, it was necessary to structure the recruitment process to gain in efficiency, better screen profiles, and avoid overloading internal teams.
Why is a dedicated solution needed to recruit a wide range of HORECA profiles?
Recruiting in an environment like that of the Dubuisson Brewery means managing several realities at the same time.
- Jobs are different and require tailored messages.
- Recruitment channels are not the same for production, hospitality/catering, or administrative profiles.
- There may be many applications, but they are not always relevant.
- Internal teams don’t always have time to manually sort through every application.
- The lack of centralization slows down decision-making.
In this context, posting a job offer is not enough. You need a system that can attract, centralize, filter, and track applications smoothly.
How Jobloom addresses these challenges
A careers site to showcase the company and its professions
Jobloom created a careers site to present Brasserie Dubuisson as an employer. The goal was to turn the company’s brand recognition into a recruitment lever.
The site highlights the professions, work environment, and available opportunities. It helps candidates better understand the company before applying.
Distributing offers through the right channels
Job postings are automatically shared on several relevant platforms. This multi-posting increases the visibility of opportunities without multiplying manual actions.
The challenge is to reach different profiles with a more structured and measurable approach.
A management tool to centralize applications
All applications are gathered in a single tool. Teams can track candidates, organize screening, and make decisions more quickly.
This centralization prevents lost applications, duplicates, and scattered email exchanges.
Clearer, more manageable recruitment
Thanks to Jobloom, recruitment becomes a structured process. Teams know the status of applications, which profiles need to be handled, and what actions must be taken.
This helps save time and improve the quality of recruitment.
Key features for recruiting diverse profiles
- A careers site that showcases the company, its jobs, and the working environment.
- Multi-channel distribution of offers to reach different profiles on the right channels.
- Centralizing all applications in a single tool.
- Clear tracking to avoid information loss and speed up decision-making.
- Better organization of screening to reduce the time spent on less relevant applications.
The results obtained
- Recruitment has gone from a scattered process to a structured system.
- Teams save time processing applications.
- The quality of processed applications is improving thanks to better screening.
- The company has better visibility over its recruitment.
Brasserie Dubuisson can now recruit in a more continuous, more organized, and less time‑consuming way.
FAQ
How to recruit a diverse range of HORECA profiles?
How to recruit a diverse range of HORECA profiles?
You need to tailor your messages, share your offers through the right channels, and centralize applications so you can process them more effectively.
Why centralize applications?
Why centralize applications?
Centralization prevents CVs from getting lost, makes follow-up easier, and enables teams to make decisions faster.
Can a brewery or hospitality business improve its recruitment with a careers website?
Can a brewery or hospitality business improve its recruitment with a careers website?
Yes, a careers site helps showcase the roles, the working environment, and the opportunities available.
How can you reduce the time spent sorting applications?
How can you reduce the time spent sorting applications?
By using a management tool that consolidates applications, makes tracking easier, and makes the process more transparent.
